DEADHEADDESK · FORM DD-00 · REV A THE DESK IS ON · --:--:-- LOCAL
Free response-time audit · Form DD-04

How fast do you really answer?

We'll mystery-shop your quote inbox and tell you exactly how fast you really answer — and what it's costing you. Six realistic test emails over one week, then a one-page teardown. Free.

FREE · NO CARD · CONSENT REQUIRED — WE NEVER TEST A BROKERAGE THAT HASN'T ASKED.

How the audit works

You authorize it. We time it. You read one page.

STEP 01CONSENT

You ask. We never just show up.

Audits run only on inboxes you control and have signed off on, in writing, in the form below. We do not mystery-shop brokerages that haven't asked — not as a sales tactic, not "anonymously," not ever.


WRITTEN CONSENT ON FILE BEFORE A SINGLE TEST EMAIL GOES OUT.

STEP 02ONE WEEK OF TESTS

Six realistic quote requests.

Spread over seven days: a clean request, a messy phone-typed one, a lunch-hour flatbed, a 9:37 PM reefer, a 1:47 AM urgent, and a Friday-at-5. Fictional shipper personas, real-looking lanes. Your team replies — or doesn't — like any normal week. We hold the stopwatch.


TELLING YOUR REPS IS YOUR CALL. MOST OWNERS DON'T — IT KEEPS THE WEEK HONEST.

STEP 03THE TEARDOWN

One page. Numbers, not vibes.

Reply latency per test, your after-hours blackout window on a 24-hour bar, and a margin-at-risk estimate with every assumption stated where you can argue with it. Lands in your inbox on day 8.


THE FULL FORMAT IS BELOW — SAMPLE INK, FICTIONAL BROKERAGE.


The deliverable

The teardown, in full. Sample ink.

This is the exact report you get — run here against a fictional brokerage so you can read every line before you hand us an inbox. Scroll the document; sections B and C are below the fold.

FORM DD-RTA · RESPONSE-TIME AUDIT · PAGE 1 OF 1 SAMPLE REPORT — ALL ENTITIES FICTIONAL

PREPARED FOR: YOURBROKERAGE INC — FICTIONAL

AUDIT NO: DD-RTA-SAMPLE · INBOX: quotes@yourbrokerage.com

WINDOW: MON 05/18/26 – FRI 05/22/26 · TESTS: 6 SENT · 5 ANSWERED

Sample report

Median reply (answered)

3H 44M

Slowest answered

64H 36M

Past 24h or never

2 / 6

Weekday dead air

15 / 24 HRS

Section A — Latency timeline · 6 test emails · tap a row for the thread

Test sent · fictional shipper persona

From: d.reyes@brightline-foods.example Sent: MON 05/18 09:14 Subject: Rate request — Columbus, OH → Charlotte, NC Good morning — need a rate on a 53' dry van, Columbus OH to Charlotte NC, 41k lbs, pickup Thursday 5/21. Weekly lane if pricing works out. — Dana Reyes, Brightline Foods

Reply received · 11:42 · latency 2H 28M

Hi Dana — we can do $1,850 all-in for Thursday. Capacity confirmed. Say the word and we'll send the rate con over.

SOLID REPLY. 2.5 HOURS BEATS THE INDUSTRY MEDIAN — AND IS STILL ~2.4 HOURS BEHIND A 90-SECOND DESK.

Test sent · fictional shipper persona

From: kgray.shipping@example Sent: TUE 05/19 14:51 Subject: (none) need a van rate memphis to dallas 26 pallets fri pickup lmk Sent from my iPhone

Reply received · 16:05 · latency 1H 14M

What's the total weight? Can price it as soon as we know.

WE TIME FIRST HUMAN RESPONSE, NOT FIRST PRICE — A CLARIFYING QUESTION COUNTS. BEST TEST OF THE WEEK.

Test sent · fictional shipper persona

From: ops@northpoint-produce.example Sent: TUE 05/19 21:37 Subject: Reefer quote — Green Bay, WI → Joplin, MO 36°F continuous, 34k lbs, Monday pickup. Need pricing tonight if possible — comparing a couple of options.

Reply received · WED 08:58 · latency 11H 21M

Morning — we can do $2,460 all-in at 36°F continuous, Monday pickup.

THE SHIPPER SAID "TONIGHT." THE REPLY CAME AT 08:58. IN THE WILD, THIS QUOTE IS USUALLY ALREADY DEAD.

Test sent · fictional shipper persona

From: purchasing@ironline-steel.example Sent: WED 05/20 12:02 Subject: Flatbed — Gary, IN → Tulsa, OK 48' flatbed, steel coils, 44k lbs, tarped. Need it covered tomorrow.

Reply received · 15:46 · latency 3H 44M

We can cover at $2,300 with tarps. Driver available tomorrow AM.

LUNCH PLUS A SHIFT CHANGE: THE MEDIAN TEST OF THE WEEK.

Test sent · fictional shipper persona

From: dispatch@vegafresh-test.example Sent: THU 05/21 01:47 Subject: URGENT — Fresno, CA → Reno, NV Dry van, ready tonight or first thing AM. Will book the first decent number I get back.

No reply within 48-hour cutoff

— THREAD CLOSED, UNANSWERED —

THIS IS THE EMAIL A FASTER DESK ANSWERS AT 01:49. NOBODY DID.

Test sent · fictional shipper persona

From: logistics@calloway-paper.example Sent: FRI 05/22 16:55 Subject: Quote request — Louisville, KY → Tampa, FL 53' dry van, 38k lbs, Monday pickup. Trying to lock this down before the weekend.

Reply received · MON 05/25 09:31 · latency 64H 36M

Hi — we can do $2,725 all-in for Monday.

PICKUP WAS MONDAY. THE PERSONA HAD "BOOKED ELSEWHERE" BY THEN — EXACTLY LIKE A REAL SHIPPER WOULD.

BAR SCALE: √MINUTES, CAPPED — ON A LINEAR SCALE, T-06 WOULD RUN OFF THE PAGE. GREEN = ANSWERED IN HOURS · ORANGE = AFTER-HOURS / WEEKEND GAP · STRIPED = NEVER ANSWERED.

Section B — After-hours blackout window · composite weekday, all tests

00:0006:0012:0018:0024:00

HOVER OR TAP AN HOUR — AMBER = REPLIES OBSERVED · DARK = DEAD AIR


Replies were observed between 08:00 and 17:00 only. That is 15 dead hours every weekday — plus Saturday and Sunday dark end to end (see T-06). Quote requests do not stop at 17:00; answers do.

Section C — Margin at risk · assumptions stated, sliders yours

AssumptionValueSource
Quote requests / day30YOUR INPUT (SLIDER)
Avg margin / won load$250YOUR INPUT (SLIDER)
Requests arriving after-hours / weekend35%ILLUSTRATIVE — MEASURED IN REAL AUDIT
Baseline quote win rate20%ASSUMED — STATED, ARGUABLE
After-hours quotes lost to a faster desk60%ASSUMED — STATED, ARGUABLE
Win-rate decay vs latency (3.7h median)6%/HR, CAP 45%SAME MODEL AS PRICING PAGE

30

$250


After-hours misses (never or too late)≈ 328 LOADS/YR → $82,000
Daytime latency decay (3.7h median reply)≈ 225 LOADS/YR → $56,000
Estimated annual margin at risk≈ $138,000 / YR

ILLUSTRATIVE MODEL — EVERY ASSUMPTION IS STATED ABOVE SO YOU CAN ARGUE WITH IT. THE REAL REPORT USES YOUR MEASURED LATENCIES AND YOUR INBOX VOLUME.


END OF SAMPLE REPORT · DD-RTA-SAMPLE · ALL BROKERAGES, SHIPPERS, AND NUMBERS ABOVE ARE FICTIONAL.

Verdict: dark after 17:00

THE DOCUMENT SCROLLS — SECTIONS A, B, C. YOUR REAL REPORT IS ONE PRINTED PAGE.


Context

Where brokerages actually land

Median reply time across our mystery-shop sample. The fictional teardown above lands in the fat middle of the pack — and the pack is slow. "Faster than half the industry" still means nearly four hours.

Median reply time · distribution of brokerages tested SAMPLE DATA
<30M30–60M1–2H2–4H4–8H8–24H24H+ / NONE

SOURCE: DEADHEADDESK RESPONSE-TIME STUDY (MYSTERY-SHOP SAMPLE). BAR HEIGHTS SHOW SHAPE, NOT A CENSUS. FOR REFERENCE: THE DESK DRAFTS IN ~90 SECONDS AND HOLDS EVERY DRAFT FOR REP APPROVAL.

Full distribution & methodology →
Request form DD-04

Book the audit

Takes a minute. We send at most six test emails over one week, then one report. The inbox is never added to any list.

FORM DD-04RESPONSE-TIME AUDIT — REQUEST & CONSENT

FREE · NO CARD · ONE REPORT
After the report

One report. One call if you want it. No drip campaign.

WhenWhat happens
DAY 8The one-page teardown lands in your inbox. That's the deliverable. It's yours either way.
DAY 9One email: "Want a 20-minute walkthrough of your numbers?" Yes gets a call. No — or silence — gets silence.
AFTERNothing, unless you reach out. No sequence, no "just bumping this," no retargeting. You will not enter a funnel.

IF THE REPORT SAYS YOU'RE FAST, IT SAYS YOU'RE FAST — AND WE'LL TELL YOU NOT TO BUY ANYTHING.

No drip — promised
Already know it stings?

If the teardown hurts, the fix is a 30-day pilot.

$2,500, credited against setup. The Quote Agent drafts in about 90 seconds, around the clock — and your reps approve every send from day one. Auto-send is earned later, lane by lane, on your terms.

$7,500 SETUP · $2,000/MO INCL. 500 ITEMS · $1.50/ITEM AFTER · NO AUTONOMOUS SENDING ON DAY ONE.